People are turning to Reno Type for archival giclee reproductions of their artwork in increasing numbers. This time last year, we imaged 1 roll of canvas per month. In February of this year, we imaged 4 rolls. We’re super excited about this work, and look forward to adding additional equipment and substrates in the near future. All materials we use have achieved at least a score of 6 on the blue-wool scale as tested by the Fine Art Trade Guild (FATG), which extrapolates 100 year permanence.

We recently completed a number of pieces for Photographer Christopher Holloman, which will hang in the Java Jungle in Downtown Reno. Stop by to see some really impressive work!

Canvas, 12 x 60 inches

Canvas, 20 x 60 inches

100% Cotton Rag, 18×34 inches, framed and matted.

These are just a few of the Chris’ great images on display.

Reno Type will be closed on the following Days in 2011.

Monday, February 21 in observance of President’s Day.
Monday, May 30 in observance of Memorial Day.
Monday, July 4 in observance of Independence Day.
Monday, September 5 in observance of Labor Day.
Friday, October 28 in observance of Nevada Day.
Thursday and Friday, November 24 and 25 for Thanksgiving.
Monday, December 26 for Christmas
Monday, January 1 in observance of Hang-over day.

Our first scratch-off project was done almost ten years ago — back when had the Agfa “ChromaPress.” Back then we printed the color and variable data content in house, and worked with an outside vendor to silkscreen the scratch-off part. We still use that workflow for complex jobs today, but for simple jobs with a small number of areas that need to be “scratchable,” we have a really simple and affordable way to do it ourseleves

It’s a pretty easy, and relatively inexpensive thing to add a scratch-off offer to nearly ANYTHING that we can produce. Give us a call if you’d like to know more.

In case you’re wondering what prompted this post: We’ve had an increasing number of requests for this, and I spent a good portion of the day researching new equipment and methodologies. I expect that we’ll be doing even the complicated scratch-off projects 100% in house by the summer of 2011.

For many years at Reno Type, December first was the day that we decided which clients and vendors would receive some sort of holiday gift. It was always tough to figure out where to draw the line, and how much to spend. The last few years in business have, quite honestly, made the process a little easier: while we wanted to give gift baskets to everyone, we needed the money to pay the rent.

This year, things have been a bit better. We have many wonderful, faithful and regular clients… many of whom have been with us for over 25 years. And our vendors are nothing short of miraculous. They handle our ridiculous last moment orders with a smile, and have displayed no small amount of patience when we were a little later than usual on taking care of our bills. Our gross sales are up about ten percent over last year, and the cost cutting we’ve done has brought our profit margins into line with what they ought to be.

Rather than spend that profit on cookies and cheese plates, we’ve elected to use a portion of our profits throughout the year to make things better for non profit organizations and charities. The support of our clients and vendors in 2010 has allowed us to donate goods, services and money to a number of worthwhile causes:
• $13,200 to KNPB, Reno’s public television affiliate.
• $5,000 to Project Great Outdoors
• $3,000 to Friends of Nevada WIlderness, Keep Truckee Meadows Beautiful, Friends of the River and Carson River wranglers and the Nevada Museum of art
• All non-profit organizations received 20% off our ordinary rates.

There are many reasons to be in business. Trying to make the world a better place is one of them. We thank you — our friends — for your support, and for making it possible for us to give back to the community. Here’s to a better 2011 for all of us!
–the staff of Reno Type.

Reno Type will be closed on Friday the 24th and Friday the 31st. Happy holidays!
We are out of cookies at the moment (expect fresh shortbread next week!) BUT there’s still plenty of cider… AND most of a rum cake. Come on by and say hey!

At the risk of sounding even more “retaily-come-spend-your-money” than usual, we thought the holidays were a great time to plug our Giclee reproduction service. Bring your own photos, art, or files, and we’ll image them on archival canvas and gallery wrap them. Sizes from 9×12 to 40×120.

If you don’t have any of your own photos or art and are looking for a great gift, give us a call to learn about limited edition prints from well known local artists like Chris Talbot and Anke Hass (pictured below). We’ve arranged special pricing on these signed and numbered limited edition prints For friends or Reno Type. (775) 852-8800!

Monday will mark the return of a Reno Type Holiday tradition: hot apple cider for one and all. Have some the next time you drop off or pick-up some work, or just stop by because you felt like it. There is a good possibility of homemade cookies too. Happy holidays!

We have always tried to put our money where our mouth is. We say well designed and targeted direct mail is an efficient way to bring customers to your door, so it follows that we should use the medium as well. We created a small (just 250!) list of the folks we thought would be great customers, and have been sending them a postcard EVERY WEEK for the last seven weeks. Nine weeks remain in the program. Last week we started seeing results in earnest, and so far have two new CLIENTS… that is, people with whom we have a relationship and who will work with us in the future. A goodly number of new leads and prospects as well. This is a big deal.

I won’t repeat all of the reasons why direct mail is a great marketing tool, but if you want to read some, check out what SCORE, a not for profit small business mentoring program made up of retired business experts, has to say about it.

Many of you know that Reno Type is the last of the “conventional” color separators still in Reno, and one of the few left in the country. What you may not know is that for the last five years we’ve parlayed our color expertise into art reproduction for local artists. We recently did some work for Virginia Kylberg, a local artist, and something about it struck us as surprising.

Most artists we work with have a particular medium in which they work, and a style that is distinct. Mrs. Kylberg is an exception. Here’s just a sampling of her work… each in a different medium and a different style. Pretty impressive!
Graphite:

Reno Typographers will be closed on Friday, October 29 in observance of Nevada Day. We expect to see you in Carson for the parade and pinewood derby… unless you are at one of the competing events in Washington.