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It’s pretty safe to say that cell phones are a ubiquitous part of everyday life. In any room with more than a few people in it, you’re likely to find a few phone screens lighting up in som...
Tracking the effectiveness of and response to a direct mail campaign has always been a little challenging. That difficulty is one of the reasons marketers had moved towards online and email advertisin...
Perhaps the most exciting marketing activity enabled by our PotentPost Technology is our LeadMatch system. We place a code on your (or your client's) website that compares the IP address of website vi...