Lanyards: Everything You Need to Know

Oct 10

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

Continue Reading

Introducing Potent Post

Jun 10

Direct Mail Works. The problem is that it's hard to track. PotentPost from Reno Type solves that problem AND makes direct mail far more impactful and effective.   Old fashioned direct mail ...

Continue Reading

Don't ignore direct mail. You'r customers don't!

May 13

Direct mail has always worked! And it works better now than it used to. Mail volume is trending down... nearly 50% over the last dozen weeks or so. That means your mail will be noticed. Consider: ...

Continue Reading

Your customers aren't gone.

Apr 07

Your customers aren't gone. They're just at home, and ignoring them is probably not the right approach. It's not business as usual, but that doesn't have to mean  no business at all. Here're are...

Continue Reading

Promotional Products: Waste of Money?

Mar 06

A client just called my attention to a piece published in Fast Company by Elizabeth Segran arguing that cheap promotional give-aways are destroying the planet and do little to achieve a company’...

Continue Reading

Get the most from your trade show exhibit experience

Mar 02

Exhibitors put lots of energy into designing the perfect booth for the trade show they're exhibiting at. The booth is important, but not nearly as important as the steps you take before, during and af...

Continue Reading

Why You Should Buy USA-Made

Feb 21

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...

Continue Reading

5 Simple Tips to Organize and Run Effective Meetings

Jan 30

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

Continue Reading

Estimates vs. Shopping Lists

Jan 02

Whether you need offset or digital printing, most likely you'd like to know what something will cost BEFORE you order the work. This makes sense to everyone. And we at Reno Type pride ourselves in tur...

Continue Reading

16 Ways Color Affects Your Branding and Marketing

Nov 26, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Continue Reading

Your Product Decorating Questions Answered

Nov 05, 2019

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

Continue Reading

Re-Branding? Be Smart About It!

Oct 08, 2019

We love to make money, but hate to see people waste it. If you have decided that the industry buzzword "rebrand" describes something you're going to do, please make sure that you or the person you've ...

Continue Reading

5 Ways to Boost Employee Morale

Jul 20, 2019

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

Continue Reading

Customer Experience + Branding: The Relationship Goals of Marketing

Jul 06, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

Continue Reading

Your Graphic & Web Design Cheat Sheet

May 24, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

Continue Reading

Branding 101: What Makes a Brand Powerful

Apr 10, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Continue Reading

How to Manage the Workload of a Leader

Feb 12, 2019

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

Jan 28, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

Continue Reading

What Millennials Want (And How to Work With Them)

Dec 31, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

Continue Reading

4 Ways to Improve Communication

Oct 14, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

Continue Reading

3 Things Every Busy Professional Needs

Oct 07, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

Continue Reading

Why You Need Promotional Products

Sep 16, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

Continue Reading

How One Hour Can Determine Your Success

Aug 18, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

Continue Reading

7 Ways to Instantly Make Your Website More User-Friendly

Jun 22, 2018

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

Continue Reading

Why You Should Be Having More Fun at Work

May 10, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

Continue Reading

How to Protect Your Business From Hackers

May 03, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

Continue Reading

Graphic Design Terms Everyone Should Know

Apr 25, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Continue Reading

How to Juggle Work and Life Balance Like a Boss

Apr 18, 2018

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

Continue Reading

Branding 101: Let’s Talk Logos

Apr 04, 2018

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

Continue Reading

Your Brand Is Your Business - Market It!

Mar 21, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Continue Reading

6 Things You're Missing out on by Not Using Promotional Products

Mar 06, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Continue Reading

How to Work Smarter, Not Harder

Feb 27, 2018

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Continue Reading