What’s Up With Unboxing Videos? The Trend You Must Try

Jan 02

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

FLoss or Direct Mail?

Oct 05, 2023

Direct mail might seem like an ancient relic in our digital world, and though its flexibility as a dental tool cannot be ignored, its real strengths lie in its personal touch, tangibility, and the ...

Reno Type's Riveting Mysteries & Indirect Myths!

Oct 02, 2023

There is a plethora of conflicting information circulating about direct mail. Many claim it is too costly, advocating for the superiority of TV advertising or email marketing. However, these belief...

5 Tips for Boosting Social Media Engagement

Jun 30, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

How Promo Products Can Make a Lasting Impression

Aug 31, 2022

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

5 Fail-Proof Ideas for Your Business Instagram

May 30, 2022

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

How to Put Together an Onboarding Kit

Dec 31, 2021

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

Product Safety: What You Need to Know

Nov 30, 2021

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

The History of Promotional Products

Jul 19, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Informed Delivery

Dec 30, 2020

Have you heard of it? Are you one the 31 million or so daily users? Informed delivery from the United States Post Office (sign up or learn more here), is a system that allows you to check your phys...

Holiday Cards from Reno Type!

Dec 01, 2020

There is still time to get personalized holiday cards! Click to visit our catalog, and call the office to expedite your order!

Gifts of Good Taste

Nov 02, 2020

Gifts of food are among the most appreciated and memorable, according to a recent study commissioned by ASI. Another survey, conducted by OnePoll showed that the top reason people enjoy receiving f...

Lanyards: Everything You Need to Know

Oct 10, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

Introducing Potent Post

Jun 10, 2020

Direct Mail Works. The problem is that it's hard to track. PotentPost from Reno Type solves that problem AND makes direct mail far more impactful and effective. Old fashioned direct mail is...

Don't ignore direct mail. You'r customers don't!

May 13, 2020

Direct mail has always worked! And it works better now than it used to. Mail volume is trending down... nearly 50% over the last dozen weeks or so. That means your mail will be noticed. Consider: ...

Your customers aren't gone.

Apr 07, 2020

Your customers aren't gone. They're just at home, and ignoring them is probably not the right approach. It's not business as usual, but that doesn't have to mean no business at all. Here're are s...

Promotional Products: Waste of Money?

Mar 06, 2020

A client just called my attention to a piece published in Fast Company by Elizabeth Segran arguing that cheap promotional give-aways are destroying the planet and do little to achieve a company&rsq...

Get the most from your trade show exhibit experience

Mar 02, 2020

Exhibitors put lots of energy into designing the perfect booth for the trade show they're exhibiting at. The booth is important, but not nearly as important as the steps you take before, during and...

Why You Should Buy USA-Made

Feb 21, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

5 Simple Tips to Organize and Run Effective Meetings

Jan 30, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are...

Estimates vs. Shopping Lists

Jan 02, 2020

Whether you need offset or digital printing, most likely you'd like to know what something will cost BEFORE you order the work. This makes sense to everyone. And we at Reno Type pride ourselves in ...

16 Ways Color Affects Your Branding and Marketing

Nov 26, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Your Product Decorating Questions Answered

Nov 05, 2019

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

Re-Branding? Be Smart About It!

Oct 08, 2019

We love to make money, but hate to see people waste it. If you have decided that the industry buzzword "rebrand" describes something you're going to do, please make sure that you or the person you'...

5 Ways to Boost Employee Morale

Jul 20, 2019

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

Customer Experience + Branding: The Relationship Goals of Marketing

Jul 06, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

Your Graphic & Web Design Cheat Sheet

May 24, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

Branding 101: What Makes a Brand Powerful

Apr 10, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

How to Manage the Workload of a Leader

Feb 12, 2019

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym e...

5 Invaluable Marketing Books to Help Grow Your Brand

Jan 28, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

What Millennials Want (And How to Work With Them)

Dec 31, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

4 Ways to Improve Communication

Oct 14, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the...

3 Things Every Busy Professional Needs

Oct 07, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

Why You Need Promotional Products

Sep 16, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

How One Hour Can Determine Your Success

Aug 18, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

7 Ways to Instantly Make Your Website More User-Friendly

Jun 22, 2018

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips w...

Why You Should Be Having More Fun at Work

May 10, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

How to Protect Your Business From Hackers

May 03, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Graphic Design Terms Everyone Should Know

Apr 25, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

How to Juggle Work and Life Balance Like a Boss

Apr 18, 2018

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...

Branding 101: Let’s Talk Logos

Apr 04, 2018

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

Your Brand Is Your Business - Market It!

Mar 21, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

6 Things You're Missing out on by Not Using Promotional Products

Mar 06, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

How to Work Smarter, Not Harder

Feb 27, 2018

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

Time for Holiday Gifts!

Sep 06, 2021

Fall is the time to source client holiday gifts. Here're our top 10 for 2021! You can click through to item details from each. Don't see anything that makes your heart sing? Visit our 2021 onlin...

Direct Mail Retargeting

Apr 05, 2021

Perhaps the most exciting marketing activity enabled by our PotentPost Technology is our LeadMatch system. We place a code on your (or your client's) website that compares the IP address of website...