What’s Up With Unboxing Videos? The Trend You Must Try
Jan 2
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingFLoss or Direct Mail?
Oct 5, 2023
Direct mail might seem like an ancient relic in our digital world, and though its flexibility as a dental tool cannot be ignored, its real strengths lie in its personal touch, tangibility, and the ...
Continue ReadingReno Type's Riveting Mysteries & Indirect Myths!
Oct 2, 2023
There is a plethora of conflicting information circulating about direct mail. Many claim it is too costly, advocating for the superiority of TV advertising or email marketing. However, these belief...
Continue ReadingYes, There's a Difference: Everything You Need to Know About Pens
Jul 30, 2023
Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
May 30, 2022
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue ReadingHow to Put Together an Onboarding Kit
Dec 31, 2021
Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...
Continue ReadingA Quick Guide to Promotional Bags
Oct 30, 2021
Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional product...
Continue Reading12 Coolest Squeeze Products to Relieve Your Stress
Sep 30, 2021
Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...
Continue ReadingThe History of Promotional Products
Jul 19, 2021
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue Reading5 Products That will Send you Over the Moon and out of This World
Jul 11, 2021
For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...
Continue Reading6 Purr-fect Promo Products for Cat Lovers
Jun 27, 2021
Everyone knows that dogs are man’s best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular p...
Continue ReadingInformed Delivery
Dec 30, 2020
Have you heard of it? Are you one the 31 million or so daily users? Informed delivery from the United States Post Office (sign up or learn more here), is a system that allows you to check your phys...
Continue ReadingReusable vs. Disposable Items
Dec 22, 2020
Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cu...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Oct 17, 2020
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue ReadingFrom Zero to Wow: 6 Uniforms That Every Employee Will Love
Aug 20, 2020
Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...
Continue ReadingCase Study: Keep it Cooler
Jul 21, 2020
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...
Continue ReadingTake it To-Go: 8 Restaurant Takeout Essentials
Jun 1, 2020
The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...
Continue ReadingPromotional Products: Waste of Money?
Mar 6, 2020
A client just called my attention to a piece published in Fast Company by Elizabeth Segran arguing that cheap promotional give-aways are destroying the planet and do little to achieve a company&rsq...
Continue ReadingYour Guide to Promo Hats
Feb 28, 2020
A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the variou...
Continue ReadingWhy You Should Buy USA-Made
Feb 21, 2020
During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...
Continue ReadingRelax and Unwind With These 10 Promo Products
Feb 6, 2020
Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the cas...
Continue ReadingYour Guide to Drinkware
Jan 8, 2020
Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your b...
Continue ReadingCase Study: Thank You for Spooning
Dec 11, 2019
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to adverti...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Nov 26, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingSwing, Batter! The Best MLB Promotions
Sep 16, 2019
Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...
Continue ReadingBranding 101: What Makes a Brand Powerful
Apr 10, 2019
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jan 28, 2019
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
Nov 11, 2018
Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The pr...
Continue ReadingGraphic Design Terms Everyone Should Know
Apr 25, 2018
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue Reading10 Tweetable Quotes for Motivation
Apr 11, 2018
People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. ...
Continue ReadingBranding 101: Let’s Talk Logos
Apr 4, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...
Continue ReadingYour Brand Is Your Business - Market It!
Mar 21, 2018
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Mar 6, 2018
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingDirect Mail Retargeting
Apr 5, 2021
Perhaps the most exciting marketing activity enabled by our PotentPost Technology is our LeadMatch system. We place a code on your (or your client's) website that compares the IP address of website...
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