Reno Type's Riveting Mysteries & Indirect Myths!

  • Oct 2, 2023

There is a plethora of conflicting information circulating about direct mail. Many claim it is too costly, advocating for the superiority of TV advertising or email marketing. However, these beliefs are nothing more than myths. The truth is, direct mail offers trackability, unlike any other advertising method. Recent studies conducted by DMA (Direct Marketing Association) have unequivocally demonstrated that direct mail consistently yields the most optimal Return on Investment (ROI) when compared to various other advertising channels. Furthermore, when innovative digital technologies, like those seamlessly integrated within our PotentPost system, are synergistically combined with direct mail strategies, the results are truly exceptional.