Integrated Direct Mail and Digital Campaigns from Reno Type
Tracking Mail and Lifting Response Rates Through Omnichannel Marketing
Instead of just sending out a traditional solo direct mail campaign, PotentPost combines your direct mail with up to 13 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.
How does PotentPost work?
Your direct mail pieces are mailed out to your mailing list while PotentPost touches your audience simultaneously across the web. PotentPost proves delivery, increases response rate and ROI on your advertising spend and provides bullet-proof attribution on a personal dashboard.
13 Technologies in 4 Bundles to Choose From
Basic
Our basic package includes 8 technologies and will provide 8-12 impressions per mailer.
Plus
This package adds Google Discovery and YouTube ads, as well as Geotargeted social media ads. You can expect 16-24 impressions per mailer.
TargetMatch
This package replaces online and social media retargeting ads with address level geotargeting. That means ONLY the people on your mailing list will see your ads. This is a great option for regulated industries like gaming, health insurance and political campaigns. 24-32 impressions per piece are typical.
TargetMatch Plus
We add social media and online retargeting to the TargetMatch platform so anyone who visits your website will see your ads for 30 days. 32-48 impressions or more are common!
The Technologies
Social Match
Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
Mail Tracking
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
QR Codes
Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
Informed Delivery
Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS's daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.
Call and Text Tracking
Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs
Lead Match
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
Online Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.
Social Media Follow-Up
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and lnstagram.
Addressable Geo Targeting
Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track conversations to the website with our sophisticated pixel technology or by foot traffic in stores or commerce locations through device pings.
Discovery Ads
Serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tab in Gmail.
Google Geotargeting
Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
Social Media Geotargeting
Display ads through Facebook and lnstagram to direct mail recipients, lookalike and affinity audiences geographically based on the malling list target areas, keywords and keyphrases, and search/browsing history.
YouTube Ads
Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.
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