Boost your direct Mail Response Rate by 23-46% with PotentPost!
What is PotentPost?
Instead of just sending out a traditional solo direct mail campaign, PotentPost combines your direct mail with 7 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.
How does it work?
Your direct mail pieces are mailed out to your mailing list. Then PotentPost touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!
PotentPost is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:
Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered.
Track and record exactly when your mailing hits mailboxes on a per piece level.
Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS.
Real time updates and recordings of every call you’ve received as a result of your mailing.
After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website.
Social Media Followup
Continue the touch points of your ads by displaying them on Facebook and Instagram feeds.
Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing.
What customers are saying
“My favorite part about PotentPost is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” - Jeff E.
“I have been using PotentPost and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn't want to leave a message!” - John, Avalon School & Music Center
“We love PotentPost because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!" - Gentle Dentistry of Lancaster