Kurt got his start in a darkroom in the seventh grade. Working on yearbooks and student newspapers all the way through high school and college got him on the ground floor of the desktop publishing revolution. Armed with expert knowledge of Aldus PageMaker and Adobe Illustrator versions one, a fascination with typography, and his very own Apple Macintosh Plus, he campaigned his way into a job at Reno’s leading typesetting firm, Reno Typographers. After 5 years, he was offered a management position at the area’s leading color separator, where for five years, he learned about high-end color separation, lithography, and stripping. He returned to Reno Type in 1997, and by 2003, he’d bought the company and planned its transformation into a full-service commercial printer. Today, thanks to the hard work of the Reno Type team and several strategic acquisitions, Reno Type is the leading locally owned printing, mailing, and promotional firm in Northern Nevada.
He believes that printing, mailing and promotion only makes sense when it is done “on purpose,” so clients and staff are used to being asked “why?” when a client asks for something. “What problem does it solve?” is what he wants to know. Because knowing that answer can frequently lead to a better product or service recommendation.
What makes Kurt the Reno Type?
Like many, Kurt came here kicking and screaming. He’s had several good reasons to leave in the last 40-odd years but found himself kicking and screaming to stay. Proximity to the mountains (riding snow in the winter and melted snow the rest of the time), the arts, dining, and shopping make Reno great. Add the friendly people and the supportive business climate, and you’ve got a spot worth calling home.