Case Study: Snack Pack It!
Vertical Market: Hospitality
Product Use: Gift with Enrollment
Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating in their Elite Diving Course. The customers used the large capacity backpack cooler to pack daily lunches and snacks throughout their training. In addition to the backpack’s sporty appeal, it also features 25% more insulation than standard Igloo products as well as RadBar™ UV protective foil that filters damaging UV rays. This product provided the durability and practicality needed for long days out on the water.