FLoss or Direct Mail?

Oct 5, 2023

Direct mail might seem like an ancient relic in our digital world, and though its flexibility as a dental tool cannot be ignored, its real strengths lie in its personal touch, tangibility, and the ...

Reno Type's Riveting Mysteries & Indirect Myths!

Oct 2, 2023

There is a plethora of conflicting information circulating about direct mail. Many claim it is too costly, advocating for the superiority of TV advertising or email marketing. However, these belief...

Informed Delivery

Dec 30, 2020

Have you heard of it? Are you one the 31 million or so daily users? Informed delivery from the United States Post Office (sign up or learn more here), is a system that allows you to check your phys...

Holiday Cards from Reno Type!

Dec 1, 2020

There is still time to get personalized holiday cards! Click to visit our catalog, and call the office to expedite your order!

Introducing Potent Post

Jun 10, 2020

Direct Mail Works. The problem is that it's hard to track. PotentPost from Reno Type solves that problem AND makes direct mail far more impactful and effective. Old fashioned direct mail is...

Don't ignore direct mail. You'r customers don't!

May 13, 2020

Direct mail has always worked! And it works better now than it used to. Mail volume is trending down... nearly 50% over the last dozen weeks or so. That means your mail will be noticed. Consider: ...

First Class or Bulk mail

Oct 15, 2019

I overheard a conversation yesterday where a non-profit staff member was directed to send a large mailing "First Class" instead of "Bulk Mail" because bulk mail was too slow. That instruction point...