FLoss or Direct Mail?
Oct 5, 2023
Direct mail might seem like an ancient relic in our digital world, and though its flexibility as a dental tool cannot be ignored, its real strengths lie in its personal touch, tangibility, and the ...
Continue ReadingReno Type's Riveting Mysteries & Indirect Myths!
Oct 2, 2023
There is a plethora of conflicting information circulating about direct mail. Many claim it is too costly, advocating for the superiority of TV advertising or email marketing. However, these belief...
Continue ReadingInformed Delivery
Dec 30, 2020
Have you heard of it? Are you one the 31 million or so daily users? Informed delivery from the United States Post Office (sign up or learn more here), is a system that allows you to check your phys...
Continue ReadingHoliday Cards from Reno Type!
Dec 1, 2020
There is still time to get personalized holiday cards! Click to visit our catalog, and call the office to expedite your order!
Continue ReadingIntroducing Potent Post
Jun 10, 2020
Direct Mail Works. The problem is that it's hard to track. PotentPost from Reno Type solves that problem AND makes direct mail far more impactful and effective. Old fashioned direct mail is...
Continue ReadingDon't ignore direct mail. You'r customers don't!
May 13, 2020
Direct mail has always worked! And it works better now than it used to. Mail volume is trending down... nearly 50% over the last dozen weeks or so. That means your mail will be noticed. Consider: ...
Continue ReadingFirst Class or Bulk mail
Oct 15, 2019
I overheard a conversation yesterday where a non-profit staff member was directed to send a large mailing "First Class" instead of "Bulk Mail" because bulk mail was too slow. That instruction point...
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