Introducing Potent Post

Jun 10

Direct Mail Works. The problem is that it's hard to track. PotentPost from Reno Type solves that problem AND makes direct mail far more impactful and effective.   Old fashioned direct mail ...

Continue Reading

Don't ignore direct mail. You'r customers don't!

May 13

Direct mail has always worked! And it works better now than it used to. Mail volume is trending down... nearly 50% over the last dozen weeks or so. That means your mail will be noticed. Consider: ...

Continue Reading

First Class or Bulk mail

Oct 15, 2019

I overheard a conversation yesterday where a non-profit staff member was directed to send a large mailing "First Class" instead of "Bulk Mail" because bulk mail was too slow. That instruction pointed ...

Continue Reading