Have you heard of it? Are you one the 31 million or so daily users? Informed delivery from the United States Post Office (sign up or learn more here), is a system that allows you to check your physical mailibox without having to, well, check your mailbox. Households that have opted in receive a daily email with grayscale scans of mail-pieces that will be in their actual mailbox that day. People sign up for a myriad of reasons: To know whether they NEED to go to the box that day. To make sure an elderly loved ones bills are paid. Or to know when a check is arriving.
The latest user satisfaction survey (see for yourself right here) shows why the subsciber base is growing at a rate of over 1 million users per month.
So what does all this have to do with Reno Type? We're glad you asked. If you are doing a direct mail campaign and have partnered with Reno Type, you can append a full color clickable ad to the informed delivery email. What's more, those emails have a 60+% open rate, and a 12% click-through rate. It's just one of the 7 PotentPost technologies. Want to know more? call us today or visit our PotentPost page.