Introducing Potent Post

  • Jun 10, 2020

Direct Mail Works. The problem is that it's hard to track. PotentPost from Reno Type solves that problem AND makes direct mail far more impactful and effective.


Old fashioned direct mail is seen just once by each recipient, and there is no way to know for sure that they even got your mailer, let alone a way to track responses. PotentPost, the new mail tracking and enhancement program from Reno Type, brings technology to bear and overcomes these limitations. The result? More responses. More leads. More customers. And an incredible ROI.

PotentPost by Reno Type combines your direct mail with seven digital technologies to create an omni-channel experience reaching your target audience on multiple channels simultaneously: Instagram. Facebook, and the Google ad network. It tracks delivery and measure response on the telephone and on your website. It’ll not only tell you who from your mailing visited your website, the message will follow them around with digital ads after they do, and can provide you the mailing addresses of website visitors who were not on your original mailing list.

PotentPost is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:


Social Match

Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered.


Mail Tracking

Track and record exactly when your mailing hits mailboxes on a per piece level.


Informed Delivery

Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS.



Call Tracking

Real time updates and recordings of every call you’ve received as a result of your mailing.


Online Followup

After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website.


Social Media Followup

Continue the touch points of your ads by displaying them on Facebook and Instagram feeds.



Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing.